From Growing Pains to American Pride: How American Giant Scaled 2.5X
Discover how ShipCore Fulfillment partnered with one of America's most iconic apparel brands to transform their logistics operations and fuel unprecedented growth.
About The Client
American Giant: The Greatest Hoodie Ever Made
American Giant is more than an apparel company—it's a movement. Founded with the mission to create exceptional clothing while revitalizing American manufacturing, they've become synonymous with quality, durability, and the enduring spirit of "Made in USA."
Their flagship product, dubbed "The Greatest Hoodie Ever Made" by media outlets, represents their commitment to craftsmanship. Every stitch, every seam, every piece of American cotton tells the story of domestic manufacturing done right.
Industry
Apparel & Fashion
Location
San Francisco, CA
The Challenge
Growing Faster Than Their Fulfillment Could Handle
As American Giant's reputation grew, so did their operational challenges. Their existing fulfillment setup wasn't built for scale.
American Giant's operations were straining under success. Their existing 3PL was built for a smaller brand—manual processes, limited visibility, and a one-size-fits-all approach.
"We were experiencing stockouts despite having inventory," explained their Operations Director. "Orders took 3-5 days to ship. Returns were backlogged. The unboxing experience didn't reflect our brand."
As demand surged with new product lines and celebrity partnerships, they knew a change was critical for survival.
"We don't feel like we're just another SKU sitting in a warehouse. There's a hands-on approach on every front. They treat every package like it carries our reputation—because it does."
Operations Director, American Giant
The Solution
A Partnership Built on Shared Values
ShipCore Fulfillment designed a custom solution that aligned with American Giant's commitment to quality and their unique operational needs.
Real-Time Technology
Seamless Shopify integration with Extensiv WMS providing complete inventory visibility across all channels—DTC, retail, and wholesale.
- Live inventory syncing
- Automated reorder alerts
- Multi-channel dashboard
Premium Packaging
Custom branded packaging that reflects American Giant's premium positioning and commitment to quality craftsmanship.
- Branded tissue & inserts
- Sustainable materials
- Quality inspections
Streamlined Returns
A dedicated returns process designed to support their lifetime warranty program and maintain customer satisfaction.
- 24-hour processing
- Quality assessment
- Instant refund triggers
The Results
Transformation by the Numbers
With ShipCore handling fulfillment, American Giant could focus on what they do best: creating exceptional American-made apparel.
2.5X Order Volume Growth
Scaled from 4,000 to 10,000+ orders per month without operational hiccups.
99.8% Order Accuracy
Virtually eliminated mis-picks across hundreds of SKUs and size/color variants.
40% Faster Shipping
Same-day shipping for orders placed before 2 PM PST.
48-Hour Inventory Receiving
New shipments processed and ready to ship within two business days.
35% Reduction in Support Tickets
Fewer "where's my order?" inquiries thanks to accurate tracking.
The ShipCore Difference
More Than a 3PL. A Growth Partner.
Today, American Giant focuses on what they do best: designing exceptional apparel that celebrates American craftsmanship. The question is no longer "Can we handle the growth?" but "How big can we get?"
"ShipCore has become an integral part of the backbone of our fulfillment and allowed us to scale. There's no ceiling to how large American Giant can get."
With their logistics confidently managed by ShipCore Fulfillment, American Giant is free to write the next chapter of their incredible story—one hoodie at a time.
Ready to Write Your Growth Story?
Join American Giant and hundreds of other brands who trust ShipCore Fulfillment to scale their operations. Family-owned, technology-driven, and dedicated to your success.
10+
Years of Experience
99.8%
Order Accuracy
0
Long-Term Contracts
